eggmarketing

The Marketing Secret: What's in it For Me?

You've heard it before: the basis of your marketing should answer the question from your potential buyer: "What's in it for me?" It's the truth. You yourself don't visit a website or look at a product unless there is a clear benefit for you doing so. ... Read >

Why Your Business Should Blog

I talk a lot about how times, they are a changin'. It's inevitable that we will not be able to reach customers in the ways we did in the past. To successfully grow any business, you have to be open to change. Customers adapt faster than businesses, and th... Read >

Press Releases in a Technology-Driven World

I've always been a big proponent of press releases. They're short, simple, and to the point. But lately I've been asking myself if they're relevant in a world where journalists are bombarded with releases and there are thousands of releases online at any ... Read >

Take Your Ads for a Spin

Advertising can be mundane, but it doesn't have to be. Now and then I come across an ad that just makes me stop and admire it. For example, there was a series of Parisian Heinz Ketchup ads that featured photos of food made of cardboard. The idea was that ... Read >

Old Marketing Vs. New Marketing

We hear a lot about "old" marketing and "new" marketing. When you lay them side by side, it's amazing how strikingly they contrast one another. Which school do you belong to? "Old" Marketing • Advertisers had control • Results driven • Billbo... Read >

Step Away From Your Business: Why Sometimes You’re Not the Best Person to Get the Job Done

This is a previous post from my blog, www.eggmarketingblog.com. As an entrepreneur, you wear many hats. If you're like me, you handle sales, billing, accounts payable, marketing AND the product (in my case, writing). Why do we do this? Partially becaus... Read >

School’s in Session: Boning Up on Marketing Techniques

Is it safe to assume that your marketing strategy sucks, since you're reading this article? You have one advantage over the competition: you're reading this article. As a business owner, I know it's hard to stay on top of so many things, but don't let you... Read >

Being Local Online

So you own a small boutique in a small town. Or you're a doctor. Or you run a produce shop. You think marketing online is for people who have customers nationwide. You couldn't be further from the truth. More people are throwing out their hefty phone b... Read >

5 Characteristics of Marketing 2.0 and Why You Should Care

If you're online at all these days, you probably hear a lot about Web 2.0. Marketing 2.0. is the counter to the latest engaging tools of technology. Here are five characteristics of Marketing 2.0: • First, it is interactive. No longer are we forced t... Read >

Lions and Tigers and Branding. Oh My! How are You Aiming Your Message to Consumers?

Marketing. Public Relations. Advertising. Branding. You've probably heard of all of these, but aren't sure what the differences are. In truth, they overlap a lot. The lines are often blurred among them. Let's order them in terms of blatancy to the ... Read >

Get All Up in the Mix

This is a previous post from my blog, www.eggmarketingblog.com I have an MBA, so of course I can rattle off the elements of marketing mix. Okay, I lied. Let me drag my marketing book out from under the futon, rescuing it from rabid dustbunnies. To... Read >

What’s Your Square Plate? How Differentiation Can Save Your Business

This is a previous post from my blog at www.eggmarketingblog.com On a road trip recently, my family stopped at a Ruby Tuesday restaurant. I don't have any particularly strong affiliation to the restaurant. To me, it's a lot like Chili's and Applebee's.... Read >

10 Reasons Your Marketing Strategy Sucks

This was a post from my blog, www.eggmarketingblog.com. If you're not getting the business you want, and you're constantly discussing marketing to no avail, your marketing strategy sucks. Here are some clues to look for: 1. You don't have a marketin... Read >

What's Your Passion? Entrepreneurs Must Do What They Love

Fellow entrepreneur author Steven K. Gold, in his book, Entrepreneur's Notebook: Practical advice for starting a new business venture, says that his father told him the worst mistake anyone can make in business is to be in the wrong business. I couldn't a... Read >